Ce qui est essentiel pour le développement du secteur du marketing direct.
That is essential for the development of the direct marketing industry.
En l' occurrence, le marketing direct via courrier électronique constitue manifestement un problème transfrontalier.
In the case of direct marketing by e-mail, this is clearly a matter with cross-border implications.
Il faut aussi savoir que des expériences négatives ont déjà eu lieu à la suite de promesses faites par des organisations qui gagnent de l' argent grâce au "marketing direct".
Furthermore, people have already had bad experiences with pledges from organisations which make their money through direct marketing.
Nous aurions préféré que le marketing direct ciblé sur les mineurs ne soit pas autorisé, ce qui aurait interdit, dès le départ, les pratiques commerciales déloyales dans ce domaine.
It is interesting that since we started work on this we have already added a number of new provisions to this annex. One of the things we must have – and this is addressed to the Commission – is a mechanism to keep absolutely on top of this.
La communication commerciale englobe donc également la publicité, le marketing direct, le sponsoring, mais aussi la promotion des ventes, et ce qui est particulièrement important, les relations publiques.
The term commercial communications therefore covers advertising, direct marketing and sponsorship, as well as sales promotion and - significantly - public relations.
Je ne plaide pas en faveur d' une interdiction totale du marketing direct par courrier électronique, mais il est important pour les consommateurs que le choix leur soit laissé d' être confrontés ou non à cette forme de marketing direct et qu' ils aient la faculté de l'autoriser ou de le refuser.
I do not call for a complete ban on direct marketing by e-mail, but it is of the utmost importance for consumers to be given the choice beforehand whether they want to deal with this kind of direct marketing and for them to grant their approval or not, as the case may be.
Examples from Tatoeba (CC BY 2.0 FR) and Europarl (OPUS). Sentences are not reviewed one by one.